There are many reasons to try to generate a buzz online. Sometimes it is make a brand stand out and become well known for its offerings. It can also be for the sake of generating web traffic and third-party ad revenue as a result. Countless benefits result from creating a real “stir” on the internet with your website, multimedia and your other products and services.
Create a Presence on All Major Social Media Outlets and Social Networks
Your first step is to create profiles on all of the major social media outlets. Do some research to find out what networks and other social media outlets are garnering the most traffic and start with those.
Aside from social networks, there are also blogs, microblogs, videos and videoblogs, wiki’s, photo sharing, RSS feeds, discussion forums and podcasts. Use as many of these outlets as possible to institute the broadest possible base of exposure for your company or website.
Interconnect Your Social Media Outlets
One of the best things you can do is to make all of your social media pages integrate with each other and cross-promote one another. Always make people aware on one social network, via status updates and so on, that you have a presence on other networks.
You can promote one of your other pages at a time to create awareness. Many social networks allow you to configure your settings so that your status update will appear not only on the one you are using directly but also on other networks that you have synced.
Use a Consistent Message and Aesthetic to Promote Your Brand
In addition to cross-promoting, you should also make sure that the message and aesthetic of each of your networks consistently reflects your brand. From a visual standpoint, on all your social media pages you should use similar color schemes, logos, backgrounds, pictures, and banners.
From a copy standpoint, make sure the description of your company is well-written and essentially the same on each of your social media pages. It would be very confusing if you described your company in multiple ways on each site; more importantly, it would confuse visitors, making them wonder if they had in fact reached a page that wasn’t yours.
Be Wary of the Tone of Each Social Media Site
Become familiar with each online community that you are a part of, and take very serious note of the tone of each. Some are more conducive to edgy content; some are more appropriate for self-promotion while others are not; and some are strictly for networking professionally (LinkedIn, for example).
When you put updates and other content in your feed on each site, be sure that you are consistent enough to reflect your brand, but adaptable enough to reflect the platform or forum in which you are posting.
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